Today, organizational culture in companies often appears to clash due to generational differences in interpretation. One perspective prioritizes adhering to company policies, while the other values personal interpretation and individual capabilities over policies. Both viewpoints hold significance. However, in the context of rapid technological advancements in global markets, corporate culture must ensure all members of the organization share common values and goals, aligning in a unified direction. This enables companies to respond swiftly to change and sustain innovation. 

The founder and the late Chairman of HYOSUNG, Hong-Jae Cho, established the company with the founding spirit of "Technological Advancement, Business Patriotism, and Respect for Humanity." This spirit, after 50 years, continues as the Hyosung Way. Hyosung Way represents HYOSUNG’s core value system, embodying its mission to ‘lead humanity toward a better life through advanced technologies and exceptional management capabilities.’ This philosophy not only reflects the spirit of HYOSUNG’s founder but also adapts it into a modern management framework. For over 50 years, HYOSUNG’s management ideology has been centered on ‘enhancing the value of life for humanity.’ This vision aligns seamlessly with the current global emphasis on sustainable management. 

A New Value System for Global Growth and Competitiveness 

As HYOSUNG expanded into diverse global markets, it recognized the need for a corporate philosophy tailored to these new markets. Unlike the earlier focus on the domestic market, today’s global business environment requires an integrated value system capable of swiftly responding to market changes. This new value system was designed to establish an internal framework amidst rapid shifts in the business landscape while fostering a unified organizational culture where employees worldwide work towards shared objectives. This is embodied in the HYOSUNG Way. 

Four Core Elements of the HYOSUNG Way 

The HYOSUNG Way represents the value system shared by all HYOSUNG employees globally, driven by a mission to lead humanity toward a better life through advanced technologies and exceptional management capabilities. It emphasizes constant learning, innovation, and fairness while expanding into global markets. The system comprises four core values of ‘Global Excellence, Innovation, Accountability, and Integrity.’ 

Striving for the Best, Global Excellence 

The Global Excellence value stands out as a strategy for practicing the core principle of "excellence." Through Global Excellence, HYOSUNG is leveraging IT-based manufacturing innovations like smart factories to maximize productivity and enhance global competitiveness. For example, in Vietnam and India, HYOSUNG supports the development of local infrastructure through the production of ESS (Energy Storage Systems) and ultra-high-voltage circuit breakers, contributing to global economic growth. These achievements illustrate HYOSUNG’s commitment to Global Excellence, driven by its technological expertise and management capabilities. Below are some of HYOSUNG’s accomplishments realized through Global Excellence. 

No.1 Global Market Leader in Spandex 

Hyosung TNC’s CREORA brand holds the No.1 position in the global spandex market. CREORA Spandex has been recognized as a “World-Class Product” by the South Korean government due to its unparalleled quality and production technology. By studying social changes and trends, Hyosung TNC continues to develop differentiated spandex products using its proprietary manufacturing technology and R&D capabilities. 

▲ CREORA, No.1 Spandex Market Leader (Source: Hyosung TNC) 

Polyester Tirecords Used in 50% of Global Passenger Cars 

HS Hyosung Advanced Materials supplies polyester tirecords used in 50% of the world’s passenger cars. In 1968, HS Hyosung Advanced Materials became the first in South Korea to produce nylon tire cords, and in 1978, it also secured the country’s first independently developed polyester tire cord technology, demonstrating its unwavering commitment to technological advancement. Today, it leads the global market as a comprehensive manufacturer of tire reinforcements, producing tirecords made from nylon, polyester, aramid, and lyocell, along with steel cords and bead wires. 

▲HS Hyosung Advanced Materials’ Tirecords (Source: HS Hyosung Advanced Materials) 

World’s First Commercialization of Polyketone, POKETONE™ 

Hyosung Chemical successfully became the world’s first to commercialize polyketone, branded as POKETONE™, a groundbreaking sustainable polymer material made from carbon monoxide (CO), a major air pollutant, and olefins like ethylene and propylene. Compared to nylon, it has over twice the impact resistance, 30% higher chemical resistance, and 10 times the wear resistance of polyacetal (POM). 

▲ POKETONE™, the world's first commercialized polyketone developed by Hyosung Chemical (Source: POKETONE official website) 

No.1 ATM Market Share 

Hyosung TNS is a global leader in the financial automation sector, particularly excelling in the ATM (Automated Teller Machine) market. The company holds a high market share not only in South Korea but also in international markets like the U.S. and Russia. Notably, Hyosung TNS ranks first in the ATM market in the U.S. and Nigeria. Hyosung TNS not only provides ATM hardware but also offers integrated financial solutions, including software and services, thereby strengthening its position in the global market. 

▲ Hyosung TNS ATMs (Source: Hyosung TNS) 

World's First 800kV GIS Development 

Hyosung Heavy Industries achieved a groundbreaking feat by developing the world's first 800kV gas-insulated switchgear (GIS). GIS is an integrated circuit breaker system that prevents the spread of accidents and failures in transmission lines or substations, enhancing safety. The 800kV GIS by Hyosung Heavy Industries significantly reduces installation space compared to conventional products and cuts the use of SF6 insulating gas by more than one-third, making it a sustainable innovation. 

▲ Installation of 800kV 50kA 8000A GIS (Source: Hyosung Heavy Industries) 

The HYOSUNG way encapsulates the core values of Global Excellence, Innovation, Accountability, and Integrity. It ensures that all employees share common goals and values, guiding them to move consistently in the same direction. This culture provides a solid foundation for leaders to drive change and acts as a key element in promoting innovation within the organization. The HYOSUNG Way leadership enables members to actively engage without hesitation in new challenges, driving continuous growth in the global market. Based on these values and strategies, HYOSUNG is strengthening its competitiveness in the global market and advancing toward becoming a global top-tier company by delivering the highest value to customers through technological expertise and management capabilities.