Brand Slogan

Development direction

The brand slogan, which is the most simple yet impactful way of expressing “Agile Promise,” the core identity of Hyosung, and its mission and vision, is the device that represents and reinforces the brand sentiment and value and indicates Hyosung’s mid-to-long-term attitude and direction in the clearest way possible

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Agile Promise

• Demonstrates the "promise of swift innovation," the goal of Hyosung, in a simple and straightforward manner
• Demonstrates leadership based on values such as lifestyle and ESG, instead of sticking to a certain business area
• Clarify the expression by substituting "agile," the methodology of software, and "promise," an abstract word

Brand Slogan

Slogan Development Keywords

Deduction of the slogan’s materials based on the image keywords that can be drawn from the brand concept, Agile Promise Expression of the efforts of achieving the promise of innovation and the future as well as moving as swiftly as one can for the customer

Agile Promise

Expressing the company that most rapidly fulfills its promise for tomorrow today.

Hyosung Group’s   Brand Slogan

The proposal must be set to easily and efficiently convey the expression, “the fastest company to bring the promise of tomorrow to today,” which is derived from Agile Promise Developed "Promising the future today / Hyosung promises tomorrow first," which explains the concept directly and is derived from the concept using the easiest words

Promising
the Future Today

Hyosung promises tomorrow first.