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CI

    Brand Logo

    The Hyosung Group logo is a lettermark that visually represents the company's rich history of technical expertise and unwavering reliability.
    To maintain a consistent brand image, all uses of the logo must comply with official guidelines. Unauthorized alterations to its form are strictly prohibited.

    Brand Colors

    Hyosung Purple

    The color purple symbolizes the beginning of dye chemistry as a scientific field and is a reflection of Hyosung's core technology solutions that drive industrial innovation and support change for a sustainable future.

    Hyosung Purple
    PMS® 2735 C
    CMYK 99 99 0 4
    RGB 46 0 139
    HEX #2E008B

    Background Colors

    The white logo should be used on a Hyosung Purple background, or backgrounds closely resembling the brand's primary color. For monotone logos, the use of either the white or black logo depends on the brightness. Use black for backgrounds with 0 to 20% brightness and white for 30 to 100% brightness.

    Hyosung Group’s white logo for use on dark backgrounds
    Hyosung Purple + White Logo
    Hyosung Group’s black logo for use across various media environments
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    Hyosung Group’s white logo for use on dark backgrounds
    White Logo
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    Clear Space Guidelines

    Place the logo with adequate clear space to maintain visual independence from surrounding elements.

    Image explaining the minimum clear space guidelines for Hyosung’s CI
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