CI
Brand Logo
The Hyosung Group logo is a lettermark that visually represents the company's rich history of technical expertise and unwavering reliability.
To maintain a consistent brand image, all uses of the logo must comply with official guidelines. Unauthorized alterations to its form are strictly prohibited.
Brand Colors
Hyosung Purple
The color purple symbolizes the beginning of dye chemistry as a scientific field and is a reflection of Hyosung's core technology solutions that drive industrial innovation and support change for a sustainable future.
- Hyosung Purple
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PMS® 2735 C
CMYK 99 99 0 4
RGB 46 0 139
HEX #2E008B
Background Colors
The white logo should be used on a Hyosung Purple background, or backgrounds closely resembling the brand's primary color. For monotone logos, the use of either the white or black logo depends on the brightness. Use black for backgrounds with 0 to 20% brightness and white for 30 to 100% brightness.
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Clear Space Guidelines
Place the logo with adequate clear space to maintain visual independence from surrounding elements.
