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RE:GEN Brand Communication
R&D and innovation for a full transition to ESG
Hyosung is in its stage of transforming into an ESG company that can effectively address the needs of future generations.
Can Hyosung address global challenges
by simply employing company-wide ESG initiatives?
by simply employing company-wide ESG initiatives?
RE:GEN ALLIANCE
Alliance for Every Generation
Plans to promote together with small and medium-sized companies and startups that will share their thoughts with Hyosung
“Provision of various forms of support, including R&D and marketing funding, technical assistance, knowledge sharing, and brand sponsorship"
Common obstacles for all SMEs and startups “Lack of market to deliver goodwill and attain sustainable growth”
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Support for branding, marketing, and technology
The first step for entering the marketJoint marketing efforts and technical support Laying a solid foundation for sustainable growth
Achieving social synergyExpanding the network of eco-friendly suppliers Increasing choices for consumers Promoting eco-friendly consumption as a routine practice
RE:GEN is no longer just a brand associated with Hyosung.
Rather, it has evolved into a collective effort. Together with capable allies,
we aim to broaden the scope of ESG participation, improve ESG performance in Korea,
and enhance the business performance of all participating companies.
Through Hyosung's RE:GEN branding and RE:GEN ALLIANCE,
RE:GEN ALLIANCE supports the growth of participating companies as an endorsement brand. Alliances introduce their products and solutions that reflect ESG values to end users to let them choose our products. It is an effort to make ESG a standard for judging future consumption life. Hyosung intends to invest as a substantial umbrella for the early settlement of the alliance and expansion of the customers by enhancing the reliability, sincerity, and envy of RE:GEN. Alliances play a role in further spreading social values. As a result, through mutual win-win, the scale will be further expanded, and the ESG-based social performance will be greater throughout the value chain.
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Giving substance to ESG (Widespread of goodwill and expansion of differentiated and tangible ESG)
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Hyosung’s RE:GEN Branding
Establishment and reinforcement of the ESG brand Acting as an umbrella that adding credibility and sincerity to the Group’s ESG brand
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Involvement in RE:GEN ALLIANCE
Embracing ESG value as a core product/service for business success and expanding solutions and associated values to bring ESG to life
Enhancing credibility, authenticity, and desirability of ESG initiatives (The umbrella for the alliance’s early settlement and demand expansion)
Our responsibility
as a brand community
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Our business is connected to the future of all generations. Therefore,
We prioritize our environmental and social impact.
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We understand that the future we envision cannot be achieved alone. Therefore,
We partner up with member companies based on integrity and value.
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Our alliance is intended for all members of society. Therefore,
We should not neglect to take social responsibility.
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The growth of each company is also significant for the alliance's continuity. Therefore,
We have to take aggressive approaches for technology and process.
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We dream of living in a better society and a better world. Therefore,
We will try to achieve our dream with positive attitude and enthusiasm.
RE:GEN GUARDIAN
Environmental conservation efforts for biodiversity, including seagrass forest
Engaging in more activities to contribute to the coexistence of all species on land, sea, and air
Internal awareness-raising about the fundamental reasons for ESG management
External activities aimed at coexisting with the external environment for the survival of the human species
A company embracing all generations, dreams, and species, and actively responding to future needs
- Technically challenging in recycled textiles, which began as part of our responsibility
- Global market response to innovative, recycled functional fibers
- Launching RE:GEN as a means to place ESG at the center of management, incorporating eco-friendly technology development, process innovation, and a mindset shift across the entire Hyosung Group
- Innovative collaboration with SMEs and startups, expanding activities for biodiversity conservation Under the banner of RE:GEN, we play a little emotional echo to the global society
Categorizing biodiversity activities into three parts to create a greater sense of scale
We take direct action to restore and manage the ecosystem, going beyond solely focusing on species diversity, which can be categorized into ocean, land, and air for more systemic recognition
Classifying and grouping eco-friendly campaign activities by each Hyosung affiliate Since the activities can be related to most ecosystem restoration and protection activities on the planet, they can lead to maximizing the sense of scale when completed
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Engaging marine biodiversity activities Mostly related to plastic waste management
Preemptively responding to negative issues
OCEAN
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Integrating biodiversity preservation activities for land and streams for communication
Preemptively responding to negative issues arising from business activities
LAND
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Engaging in activities related to air quality improvement like lowering particulate matter
Although in the planning phase, the activities are likely to be categorized as follows
AIR
RE:GEN Brand Communication
Social diffusion of the Group's initiatives on ESG - The group initiatives are expanding with ESG, the important business direction and growth axis, at the core of the business.
RE:GEN ALLIANCE – There are limitations to Hyosung's ability to create social performance on ESG alone. The concept is to expand social performance based on cooperation and alliances across the entire value chain.
RE:GEN ALLIANCE RE:GEN GUARDIAN Establishing systems and organizations that facilitate cooperation between Hyosung Group, alliance members, and eco-friendly organizations at an early stage Creating a socially meaningful RE:GEN impact
Contributing to brand and business performance in the ESG domain along with competent eco-friendly SMEs by expanding the concept to RE:GEN ALLIANCE
Social diffusion and broadening the scale of RE:GEN
Developing the RE:GEN brand and product to become a well-established brand
Support via the Umbrella Campaign
Leveraging Hyosung's virtue as a vehicle to strengthen its commitment by expanding its coverage to climate action and biodiversity programs through RE:GEN GUARDIAN
Expansion in terms of points of contact and scale