Innovation starts with the voice of customers, not from procedures or formality. Because we believe the best value comes from the appreciation of our customers, we focus on closely communicating and cooperating with them to be the first ones to fulfill the change that can satisfy our customers and make the best moves to keep our promise.
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Brand Identity
Brand Essence
The essence of our brand is to create customer-oriented innovation and experience, ultimately set customer immersion as our foundation, and quickly bring tomorrow to today.
We must move as intelligently as we can to meet customer needs as well as collect necessary things and transform into a company that makes continuous attempts.
Also, we must grant speed, efficiency, and dexterity based on customer needs to the inflexible organization to bring in internal and external cooperation and
leadership.
Hyosung promises tomorrow first
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Core Attitude
“Everyone talks about customers, but there is no substantial resultnow we must prepare for new and visible innovation through customer-immersed management”
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Customer Needs
“The necessary innovation faithful to customer needs must be implemented at the right time as soon as possible”
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The Company's Role
“A company that stands at the forefront of making the future into today’s reality as the ‘practitioner of innovation’ as well as preparing for that future”
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Brand Mission
“A company that realizes and fulfills the promise of innovation to customers faster than anybody else”
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Brand Vision
“Allowing the people to be the first ones to enjoy the most ideal future”
NEW CONCEPT
Agile
The direction and method of change that Hyosung must strive to achieve
Reaching the goals of innovation more quickly with more flexible methods for customers
Promise
The value Hyosung can deliver to customers
Market development and business expansion through the development of green technologies
Core Values
The core values that are the principles of action encompass swift response by focusing on customer needs, based on the agile methodology
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Customer-Oriented
Solving problems between companies based on B2B
Responding quickly to customers’ needs and feedback and making efforts to achieve goals
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Responsibility for the future
Claiming ESG as if it was a business buzzword
Making moves based on a sense of accountability that technology transforms the environment, society, and future generations
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Flexible Synergy
A system where communication rarely occurs and members only achieve what they are assigned to do
Swift decision-making based on a flexible team culture and creating synergy based on growth
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Striving for Innovation
A habitual company culture stuck in a rut, simply following the traditional approach
Taking on the challenges, hardships, and temporary failures that come in the way of innovation
Core Values Narrative
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Customer - Oriented
Agile changes to fulfill our promise to customers -
Responsibility for the Future
Accountability for the environment, society, and the futureAs members of a society that urgently requires not only growth but also realistic needs to fulfill a sustainable future, we, as a company, understand that all our activities may affect the very existence of the environment and future generations. Based on the sense of accountability that takes into account the technology’s influence on our days to come, we will contribute to delivering a more sustainable future.
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Flexible Synergy
Growth and synergy through a flexible team cultureWe believe the best innovation comes from systematized synergy created from the unity of motivated individuals. We will work together to create even bigger values by establishing a more flexible organization so that all our stakeholders, including internal departments, can come up with a more efficient synergy. We will lavish our support and provision of resources for cooperation inside and outside of our company.
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Striving for Innovation
Courage to face the challenges of innovationThe innovation and change that transform the world are not made in a single day. All the things we go through become the foundation for the innovation of tomorrow. Hyosung will never be afraid of accepting new technologies, services, processes, and cultures that will benefit our customers and taking on challenges that require courage to fulfill innovations for our customers and bring changes that will create a better future.