HYOSUNG has launched a unique marketing campaign called HYOSUNG RE:GEN Adventure in collaboration with the global gaming platform Roblox. This innovative initiative aims to connect with Generation Z and Generation Alpha, enhancing HYOSUNG’s brand image in the process. Since its launch in March 2024, HYOSUNG RE:GEN Adventure has become hugely popular, surpassing 240,000 users within just six months.

Roblox, chosen by HYOSUNG, is a highly influential metaverse platform with approximately 77 million daily active users (DAU) worldwide. It allows users to create their own game worlds with unique stories and concepts. HYOSUNG has leveraged this strength of Roblox to successfully integrate sustainable technologies and activities into the game’s narrative. This allows players to naturally experience HYOSUNG’s ESG management while enjoying the game. Now, let’s embark on a journey into the metaverse world created by HYOSUNG.

The Grand Epic of the HYOSUNG PLANET Adventure

You have arrived in a somewhat distant future. Earth is losing its vitality due to humanity's reckless wasting of resources and environmental pollution. Amidst this crisis, villains led by the evil mastermind 'Final' are lurking, ready to seize their opportunity to conquer Earth. As the situation worsens, experts from the planet ‘HYOSUNG,' known for its advanced environmental protection technologies, have developed a solution to revive Earth. The innovative result is the RE:GEN GUN 🔫, a powerful tool combining cutting-edge eco-friendly technology! Now it's our turn to act. With this mighty weapon in hand, face off against the villains and embark on a mission to breathe new life into Earth.

Journey to Restore Earth: Exploring stages with the RE:GEN GUN

Each stage in HYOSUNG RE:GEN Adventure is fraught with environmental challenges and villains. The RE:GEN GUN is a powerful weapon that can switch into different modes to match the characteristics of various villains. Your mission is to strategically use the various modes of the RE:GEN GUN to protect the environment and defeat the villains.

Entering Zone ▶︎ Stage 1: Park ▶︎ Stage 2: Underwater ▶︎ Stage 3: City ▶︎ Stage 4: Factory ▶︎ Stage 5: Road ▶︎ Stage 6: Power Plant ▶︎ Stage 7: Final Boss

HYOSUNG PLANET

-Park MAP: A park filled with wilted trees, overgrown grass, and piles of recyclable waste

-Underwater MAP: An ocean environment polluted with various plastics and waste

-City MAP: A desolate city made up of abandoned, uninhabited buildings

-Factory MAP: The interior of a factory corroded by chemicals and turned into ruins

-Road MAP: A road environment where desertification has led to a lack of living organisms

-Power Plant MAP: A power plant that has been neglected for a long time, with halted electricity generation and supply

-Research Lab MAP: The central facility where all villains are produced and controlled, featuring the final boss

STAGE 1: Park

The first stage begins in a park. This area is filled with wilted trees and piles of recyclable waste, guarded by the first villain, Dipo. Dipo is a villain who indiscriminately dumps trash without sorting it, constantly spewing garbage from his mouth and polluting the park. Our mission is to use the RE:GEN GUN's Recycle Mode to crush the park's pollutants and convert them into recyclable resources. By breaking down the trash piles and contaminated materials into smaller pieces and purifying the pollutants expelled by Dipo, we can restore vitality to the park.

STAGE 2: Underwater

Next, we go underwater, which has been severely polluted by plastics and waste. In this stage, you'll face two villains: Osion and Nebat. Osion, whose name means "ocean" in French, is a marine plastic villain who absorbs surrounding ocean plastics and then disposes them at double the amount, worsening the pollution. Nebat, named after the Russian word for "fishing net," absorbs discarded fishing nets and also disposes them at double the amount. To tackle these primary offenders and clean the polluted sea, you need to use the RE:GEN Upcycle Gun's absorption feature. Absorb the floating fishing nets and plastics in the ocean, purify the marine waste, and restore the contaminated sea. Defeat Osion and Nebat to restore the ocean to its former cleanliness.

STAGE 3: City

The third stage takes place in a desolate city filled with old buildings. In this stage, you'll face the villain Trinken, who deals with massive amounts of food waste. Named after the German word for "drink," Trinken continuously spits out food, filling the surroundings with waste. As time passes, Trinken’s rate of food waste expulsion increases, further polluting the city. To counter this, use the various functions of the RE:GEN GUN to purify the food waste expelled by Trinken. With your efforts, you can transform the desolate city back into a vibrant place.

STAGE 4: Factory

Now, you will head to a corroded factory that has been turned into ruins by chemicals. In this factory, you'll encounter Duter, a wastewater villain. Named as an abbreviation for "Dirty Water," Duter contaminates the environment by discharging industrial wastewater into the sea. In this situation, use the RE:GEN Save Gun to push away and remove the polluted wastewater spewed by Duter. By purifying the contaminants and stopping Duter, you can restore the factory to a clean state.

STAGE 5: Road

As you move to a desolate, desertified road where life is barely sustainable, you'll face the carbon villain Cera. Cera, whose name means "chemical" in Russian, has the ability to generate carbon footprints and obstruct paths. The pollutants emitted by Cera further desolate the road, making it increasingly bleak. In this stage, use the RE:GEN Zero Gun to convert the contaminated resources emitted by Cera into renewable resources. The conversion technology will help remove carbon and restore the environment.

STAGE 6: Power Plant

When you arrive at a power plant with interrupted electricity supply, you'll encounter the blackout villain Apagon. Apagon, which means "blackout" in Spanish, has the ability to surge the area's electricity usage, causing power outages. This results in the power plant operation failure and an energy shortage. In this stage, use the RE:GEN New Energy Gun to attack Apagon with renewable energy sources like solar and wind power. By doing so, you can stop Apagon and restart the power plant to provide clean energy.

FINAL STAGE : Research Lab

At last, you’ve reached the final stage. This is the research lab, the stronghold of the villains, where you will face the final boss, Final. Use all the items you’ve collected from previous stages and all the modes of the RE:GEN GUN to defeat Final and complete your mission of fully restoring Earth!

Sustainable Innovation in the Virtual World: HYOSUNG PLANET

Once you successfully complete all missions, from the park in the first stage to the power plant in the final stage, you will head to HYOSUNG PLANET. HYOSUNG PLANET is a special virtual world where you can experience HYOSUNG’s sustainable activities and management philosophy. This space is composed of diverse themed zones, allowing you to directly experience the positive changes HYOSUNG has been creating.

HYOSUNG PLANET offers deeply immersive experience and fun through constant challenges and exciting missions. Participants can join HYOSUNG’s journey, complete challenges, and gain meaningful experiences while enjoying the game.

HYOSUNG PLANET Entering Zone & HYOSUNG Building

Your first step in HYOSUNG PLANET begins at the HYOSUNG PLANET Entering Zone. Here, you can learn about HYOSUNG’s sustinable textile brand, regen, and experience the importance of sustainability and environmental protection firsthand. The HYOSUNG Building, the central hub of HYOSUNG PLANET, introduces you to HYOSUNG’s various efforts in carbon reduction and environmental restoration. Through interactive exhibits, you can experience innovative sustainable technologies and projects and learn about the company’s vision.

NET ZERO ZONE & NEW ENERGY ZONE

In the following zones, you can explore HYOSUNG’s various sustainability initiatives through interactive gameplay. In the NET ZERO ZONE, there’s a "Corn Harvesting Game" where you can harvest corn, a biofuel. This game reflects HYOSUNG’s efforts to promote hydrogen and renewable energy instead of fossil fuels. As the game begins, you'll find yourself quickly moving to harvest faster than anyone else, adding a sense of excitement.

In the NEW ENERGY ZONE, you can experience the production process of renewable energy through a "Rhythm Game" that involves collecting solar energy. As you collect solar energy to the beat of the music, you’ll vividly experience the creation of renewable energy. The rhythm of the music will immerse you in the game and provide a thrilling and enjoyable experience.

regen ZONE

regen ZONE is a space showcasing the stylish and sustainable apparel and items from HYOSUNG regen. Explore a range of fashionable items that are both stylish and environmentally conscious and discover new possibilities in sustainable fashion. In the regen ZONE, you can create your own unique sustainable style.

Roblox HYOSUNG RE:GEN Adventure offers a dynamic gaming experience with complex stages and missions that keep you engaged and provide a sense of accomplishment with each quest completed. It’s more than just a game; it’s a special opportunity to experience HYOSUNG’s vision for a sustainable future and its commitment to it. Through its rich world-building and story, the game conveys the values of the HYOSUNG brand in a more accessible and engaging way. The task of creating a brighter future for our planet is in your hands. So, get ready to embark on your adventure.

▶︎ Explore HYOSUNG RE:GEN Adventure 

▶︎ Join HYOSUNG RE:GEN Adventure