Hyosung T&C participated in ISPO Munich 2023, the world's largest sports goods and sportswear exhibition held in Munich, Germany from November 28 to December 3, 2023. Started in 1970, ISPO is a mega exhibition where more than 2,000 brands from over 120 countries, including Germany, gather annually to showcase their products, solutions, and services, and more than 80,000 visitors come to the exhibition every year. As a gathering of retailers, buyers, brand sourcing managers, designers, researchers, and other industry professionals, ISPO provides an invaluable opportunity not only to experience the latest trends but also to anticipate the future of sports goods and apparel."

▲The official video introducing the ISPO 2023 Munich event. (Click) 
(Source: ISPO Official YouTube Channel)

Announcing the rebranding of CREORA & regen brands to the global market

This year's ISPO 2023 saw the participation of over 2,800 companies from 120 countries worldwide. Continuing its tradition, Hyosung TNC focused on sustainability as the core theme for its exhibition at ISPO 2023. Through its flagship brands, regen and CREORA, Hyosung TNC showcased its commitment to sustainable values and outstanding technological prowess. The company set up booths where visitors could experience sports products based on Spandex, which were made through Hyosung TNC’s technology in using recycled fibers. This allowed visitors to engage with HYOSUNG’s sustainable management slogan, "Reply to Every Generation's Future" in a diverse and immersive manner.

Hyosung TNC's booth, with a large sign of 'HYOSUNG', stood prominently at the center of Hall A1 at Neue Messe München, where ISPO 2023 is being held. Positioned at the entrance of the booth, a large 1320-inch display showcased the stories of Hyosung TNC's regen and CREORA, while on the opposite side, a kiosk introduced the Hyosung brand story, attracting the attention of visitors. Additionally, on-site, videos of artworks by visual artists collaborating with Hyosung TNC were being screened, allowing visitors to enjoy the synergy created by the combination of Hyosung TNC's technological expertise and artistry.

At the entrance of Hyosung TNC's booth, Hyosung TNC's 'Functional fiber' product line greeted the crowd, providing visitors with the opportunity to experience Hyosung TNC's technological prowess firsthand. Subsequently, there was considerable interest from visitors in Hyosung TNC's CREORA product line. As the world's leading spandex brand, CREORA has been reborn as a comprehensive brand encompassing not only spandex but also polyester, nylon, and other products through brand revisioning. ISPO 2023 served as the first platform to introduce the renewed CREORA to the global stage, where many people visiting the booth had the chance to encounter clothing and accessories made with CREORA products, confirming Hyosung TNC's technological expertise and quality. Additionally, Hyosung TNC's sustainable and recycled product brand, regen, was also showcased. regen's sustainable fiber products, including nylon fibers recycled from PET bottles and discarded fishing nets, recycled spandex, and bio-spandex fibers made from natural plants like corn, not only received recognition in its environmentally friendly value but also garnered considerable acclaim for their superior quality.

▲ Visitors to ISPO 2023 showed a lot of interest in Hyosung TNC's partner, Xexymix. (Source: Brand X Corporation Xexymix News Center)

Paying Attention to the Future of the Fiber Industry, created by Hyosung TNC

At ISPO 2023, the Hyosung TNC booth also featured exhibitions and consultations with partners. The Korean athleisure brand Xexymix showcased athleisure wear, including leggings featuring CREAORA, receiving positive feedback from customers. Additionally, collaborations between Hyosung TNC and well-known international companies were introduced. One notable collaboration was "Be The Chance," born through partnerships with TEFRON, a UK seamless underwear brand, and SANTONI, an Italian knitting machine manufacturer. "Be The Chance" products consist of the world's first capsule collection applying Hyosung TNC's regen BIO Spandex, certified by USDA and SGS, and recycled spandex regen elastane, incorporating TEFRON and SANTONI's advanced seamless knitting and 3D knitting technologies. The encounter between Hyosung TNC, TEFRON, and SANTONI garnered attention and interest from many visitors at ISPO 2023. Visitors expressed admiration and amazement as they touched and observed the clothing showcased in the "Be The Chance" collection.

With enthusiastic response from visitors worldwide, ISPO 2023 was a remarkable event. The visitors’ sparkling interest surrounding Hyosung TNC's CREORA and regen could be witnessed firsthand. Above all, ISPO 2023 provided a platform to recognize the global prominence of Hyosung TNC, a lifestyle brand focused on sustainability. Through its renewed flagship brands CREORA and regen, Hyosung TNC continues to uphold its reputation as the world's leading fiber company. It is highly expected that Hyosung TNC's would continue to present diverse innovations that will undoubtedly astonish the global market.