Hyosung, is going to rule over the late summer heat in collaboration with ‘Renoma Swim’

Hyosung collaborated with the swimsuit brand for the national team, ‘Renoma Swim’, and showed products satisfying consumer needs.

aesthetically outstanding products, and accordingly sales is growing largely for the ‘athleisure’ products, such as combination of sports wear and beach wear, that can be worn for several purposes.

The new products introduced jointly by Hyosung and Renoma are ‘crop-top rash guard’ and bikini swimsuits reflecting such a trend that emphasize bright colors and comfortable sense of wearing targeting the main customers of young women in 20s~30s. Designed in the tropical print, this year's trend, these products are also raising customer satisfaction at the same time.

Renoma applied Hyosung's high functionality spandex products, ‘creora® Power Fit’ and ‘creora® Highclo™’ to its own products. creora® Power Fit is a spandex product with outstanding power and heat resistance that enhances the swimsuit's style, and creora® Highclo™ is a product that minimizes elasticity degradation of swimsuits caused by the disinfection agents used for a swimming pool and provide 5~10 times higher durability than the swimsuits that use ordinary spandex.

Another advantage of these swimsuits is that almost no deformation occurs in a high temperature hot spring or when these are stained with cosmetics or oil.

Also, these joint products with Renoma made use of the nylon material ‘Mipan Aqua-X’ that provides cool feeling together with outstanding UV protection and so is suitable for summer outdoor activities. Aqua-X is receiving positive responses because it is able to dry wet clothes by absorbing water or sweat and, in the process, lower the raised body temperature due to hot weather to some extent.

On the other hand, Hyosung participated in the ‘Lyon Mode City & Interfiliere Lyon’ exhibition held recently in Lyon, France and attracted huge attention of visitors by showing the rash guard produced in collaboration with Renoma.