Hyosung will present the spandex brand for denim ‘creora® Fit²' which is flexible both in the longitudinal (vertical) and latitudinal (horizontal) directions.
Hyosung will participate in the ‘Denim Première Vision’ exhibition to be held in Barcelona, Spain from 18th to 19th of this month to introduce ‘creora® Fit²’ for the first time to the world market.
‘creora® Fit²’ has been developed to meet the demand of those consumers who seek both style and comfort. Denim made by applying creora® Fit² gives feel of wrapping body and provides much more comfortable wearing sensation because of its stretchable feature to all directions. ‘creora® Fit²’ is being introduced because popularity grows each year for such a denim that provides good wearing sensation while showing body line.
The previous denim had the disadvantages of being heavy, giving rough touch and feeling hot in summer and cold in winter, in spite of the advantages of being durable and solid. Recently, such a denim fabric that can be frequently wearable all the year with those disadvantages amended is being actively developed and, out of these movements, development of the denim fabric containing spandex yarn is receiving enthusiastic responses from consumers.
Mr. Cho Hyun-joon Head of the Fiber PG (president) said, “To provide practicality and activity for denim consumers of the whole world, we will develop the ‘creora® Fit²’-applied denim products with many fashion brands.”
On the other hand, Hyosung has a plan to solidify its status of the No.1 company in the world spandex market, even in the premium denim products, through ‘creora® Fit²’.