The textile and fashion industry is at the crossroads of change. Modern lifestyles are evolving to satisfy individually refined preferences, while global scientists, media, and governments are calling for corporate efforts and responsibilities to curb the environmental damage caused by technological advancements. Faced with the dual challenge of meeting individual lifestyle needs and pursuing environmental protection and sustainability, the textile and fashion industry is feeling the urgent need for paradigm shifts in the overall landscape and strategies of business. Only technology-driven companies that respect customer individuality, proactively enhance required functionalities, and also embody a philosophy of sustainability and environmental responsibility will lead the future market.

Innovators in Sustainable Living for Customers

In response to these changing trends, Hyosung TNC has announced a "brand revisioning" to refocus its brand identity. This brand revisioning by Hyosung TNC declares its commitment to innovate and strengthen eco-friendly products to actively respond to global climate crises and environmental pollution. It also serves as an opportunity to clearly articulate a long-term vision of becoming the world's No. 1 textile and fashion materials company.

The essence of Hyosung TNC's brand revisioning is capturedin its new brand slogan, ‘Innovation for Better Lifestyle & Tomorrow.' This promise signifies Hyosung TNC's commitment to go beyond its B2B business domain and offer global consumers a better lifestyle by focusing on the development of materials that protect the environment. The goal is to instill environmental values in future generations while opening up new possibilities in fashion and lifestyle.

At the heart of Hyosung TNC's brand revisioning is the transformative journey of CREORA. As the world's leading brand in high performance fibers, CREORA embodies Hyosung TNC's proprietary production technology and R&D achievements. With the recent brand revisioning, CREORA extends its dominance in the spandex fiber market to include polyester and nylon fibers, representing the full spectrum of high-function fibers under the CREORA brand, imbued with Hyosung TNC's technological prowess.

Through these changes, CREORA aims to be recognized not only as a brand that showcases Hyosung TNC's advanced technological capabilities, but also as a leading lifestyle brand for global consumers. The brand tagline "Integrated Lifestyle Brand" for CREORA reflects a strategic decision in line with today's emphasis on individual uniqueness and needs, and expresses the brand's intention to enhance consumers' lifestyles with its unique technological strengths. In addition, "SUPER LIFESTYLE SEEKER", another tagline for CREORA, underscores the brand's ambition to evolve as a pioneering brand that leads global consumers into new realms.

CREORA impresses global consumers with its finest technology 

CREORA brand products feature exceptional elasticity and resilience, providing consumers with optimal comfort and fit. They offer consumers freedom and flexibility through their use in a variety of apparel and fashion accessories. From stretchy and comfortable sportswear for those who enjoy exercise with flair and functionality, to soft and breathable casual wear for those who value everyday comfort, CREORA solidifies its position as a global leader by offering a variety of textile fashion solutions tailored to consumers' preferences, activities, and lifestyles.

Flagship products of the Hyosung TNC CREORA brand include CREORA EasyFlex, CREORA Iceskin, and CREORA Askin. CREORA EasyFlex, a spandex with soft elasticity, maintains high stretchability with minimal effort and provides a comfortable and unrestricted wearing experience, making it a popular choice for everyday items such as underwear and hosiery, as well as active wear such as leggings. CREORA Iceskin is an ultra-cooling nylon with a special hydrophilic polymer incorporated into the yarn, which increases moisture absorption by approximately 1.5 times compared to conventional materials, providing an extreme cooling sensation and exceptional comfort. For this, it is preferred for summer sportswear and functional apparel. CREORA Askin, a cooling functional polyester, features UV protection and quick-drying properties. Unlike ordinary yarns, the surface of CREORA Askin has fine channels that facilitate "capillary action", which quickly absorbs and evaporates sweat. In addition, the unique cross-sectional shape and special mineral components of CREORA Askin scatter light and effectively block UV rays.

In terms of visual identity, CREORA has also unveiled a transformed look. CREORA's new visual identity is based on the color blue, which often represents authenticity, reliability, and an image of advanced technology, and it features a more streamlined and sophisticated design that also has strong visibility, appropriate for ‘Innovative,’ ‘Creative,’ and ‘No. 1 Brand.’

The uncharted journey of the new textile and fashion industry

Hyosung TNC, with the goal of rebuilding the entire value chain of the textile industry, has imbued the CREORA brand with the value of "high-functionality" as a brand that allows consumers to experience its own technology. Through this process, Hyosung TNC aims to establish itself as a facilitator of innovative technology that presents the future of textiles to global consumers.

Hyosung TNC will continue to pursue technological prowess and environmental values simultaneously, focus on the transition of perception as a sustainable company, and create new expectations and interests among the company’s members, clients, and the general public at home and abroad. Hyosung TNC also plans to strengthen exchanges and cooperation with global fashion and sports brands, and focus on enhancing brand awareness and reputation through brand marketing briefings, feature articles, and participating at exhibitions..

CREORA, a textile brand with outstanding technology and functionality, is at the center of the change created by Hyosung TNC. As an innovator and a game changer in the textile industry, Hyosung TNC plans to introduce more amazing products. We look forward to your continued excitement and encouragement as we continue to evolve and innovate at Hyosung TNC. Your interest and support in our journey to become the leading eco-friendly materials company globally are greatly appreciated.