As we navigate the rapidly changing digital age, with the emergence of technologies like AI and the metaverse, the role of corporate websites is also evolving. The digital web brochure, which used to provide basic company information and news content, has evolved into a platform focused on conveying the brand and sincerity of the company by offering consumer experiences and valuable content. The global web design trends for 2023 and 2024 emphasize a user-centric and dynamic approach, prompting companies to redefine their online strategies.

The redesigned HYOSUNG and its affiliates’ websites: What’s New?

The latest websites have been reborn as a space for brand storytelling and user experience, vividly expressing the brand's identity and providing various interactions for customers to immerse themselves in. They also enable continuous communication with stakeholders through nearly real-time news updates. Websites are an important tool for unifying a company's identity and managing customer touchpoints in an ever-changing digital environment.

In line with this trend, HYOSUNG and its affiliates revamped their websites in the second half of 2023. Above all, the website redesign aimed to more effectively convey the brand image and meet modern customer demands. A custom typeface unique to HYOSUNG has been developed and applied to vividly convey the brand storytelling and provide users with a unique experience. The use of minimalistic design and creative loading techniques added dynamism, while micro-interaction features considered the joy of user engagement. While adhering to web standards, it supports various device resolutions, ensuring a flawless implementation on any device.

Now, let us introduce the newly redesigned websites of HYOSUNG and its affiliates and explore together what has changed.

HYOSUNG | A Bold Design Encompassing Brands and Customers 

[Go to Website] https://www.hyosung.com/en

The transformation of HYOSUNG’s website can be seen from the main page. The main page of a corporate website is a key element that determines the first impression the company wants to give to the visitors. The revamped main page of HYOSUNG website is composed of three thematic designs: HYOSUNG, Brand, and Sustainability, all three of which can be toggled. Each of these represent the business fields, brand, and sustainability, and consistently convey HYOSUNG’s overall brand.

Of particular note is the theme of sustainability, which can be said to be a theme that encapsulates the direction being pursued by all members of HYOSUNG. Under the Sustainability theme, visitors can find information on HYOSUNG’s green management initiatives such as responding to climate change, resource recycling, and pollution reduction. It also includes honest stories about HYOSUNG’s corporate social responsibility and ethical management.

The content marketing strategy based on HYOSUNG’s website has also been significantly strengthened. The existing Public Relations Center menu has been transformed into a content journalism hub, becoming a platform where customers can encounter new content every time they visit. Customers can engage with HYOSUNG’s ongoing story in an interesting way through various forms of content such as videos, images, and text.

In addition, HYOSUNG has equipped its website with a newly developed integrated search function and implemented an effective keyword strategy in accordance with search engine guidelines. In this way, search engines are optimized to enhance brand recognition and increase external traffic. The integrated search function, which makes it easy to find various information and content of HYOSUNG, provides users with convenient access to information, thereby strengthening its role as a media content hub platform.

Hyosung TNC Brand Website | Integration of CREORA and regen

[Go to Website] https://www.hyosungtextile.com/en 

Hyosung TNC recently revamped its textile brand strategy by consolidating its 65 existing textile brands into two flagship brands, "CREORA" and "regen". The brand integration reflects Hyosung TNC's commitment to sustainability, showcasing its recognized technological expertise, exceptional quality, and management philosophy of listening to the voice of the customer, marking its progress as an eco-friendly company.

The newly launched Hyosung TNC textile brand website, hyosungtextile.com, presents the corporate vision reflected in this brand integration, emphasizing the company's promise to be a "lifestyle facilitator" in the textile and fashion industry through eco-friendly practices and textile materials. The website provides concise information on Hyosung TNC's corporate values and vision, including explanations of textile products incorporating CREORA and regen. Consumers and B2B customers alike can easily grasp Hyosung TNC products, designed to provide comprehensive information for business collaboration processes, ensuring all necessary details are readily available. It also captures current web trends with visual and interactive content, and places ESG messages to emphasize environmental friendliness and corporate responsibility.

Hyosung TNC maximizes the synergy effect through the newly announced two representative brands, CREORA and regen, while providing clear explanations of business values, visions, and textile products including CREORA and regen on hyosungtextile.com.

Hyosung Advanced Materials | The Future Companion Embodying the Value of Safety 

[Go to Website] https://www.hyosungadvancedmaterials.com/en

Hyosung Advanced Materials' website redesign presents an innovative approach that intuitively communicates advanced technology and brand value. At the heart of the redesign are two brand films that symbolize the company's technological prowess in manufacturing carbon fiber, which is lighter and stronger than steel. These videos, created with generative AI, represent the futuristic value associated with advanced materials and intuitively show the future that advanced materials will transform.

The redesign also uses a striking black and white color and a circular design with an atomic motif, emphasizing the futuristic and vibrant feeling that Hyosung Advanced Materials wants to convey. The "Lifestyle" menu on the website effectively shows how Hyosung Advanced Materials' products are used in everyday life, and it represents the efforts and responsibilities of Hyosung Advanced Materials in ensuring safety in unseen places through key products such as seat belts, airbags, and tire cords.

Hyosung Advanced Materials also operates its own sustainability website (https://sustainability.hyosungadvancedmaterials.com/en). This website, which is aligned with HYOSUNG’s direction of sustainable management, provides an in-depth look at Hyosung Advanced Materials' core values of sustainable management, including climate management, safety management, ethical management, and supply chain management under the themes of Earth, People, Society, and Fundamentals.

Hyosung Chemical | An Innovative Approach that Encompasses Daily Life and Business

[Go to Website] https://www.hyosungchemical.com/en 

The renewed Hyosung Chemical website presents a new direction that targets both consumers and business customers. While the previous website focused primarily on B2B customers with content about the chemical industry, this redesign emphasizes reaching a broader audience with the story of Hyosung Chemical.

The main page interweaves different stories of the chemical industry's past, present, and future, interpreting the industry under the two themes of innovation and sustainability through brand films. ‘Membrane’ and other new ventures are introduced through accessible floating product information buttons. The enhanced Voice of Customer feature facilitates product sample requests and inquiries, and the creation of an Ethics Reporting Center opens communication between the company and its customers. The ‘Lifestyle’ menu visually demonstrates how Hyosung Chemical's materials are used in everyday life, highlighting the role of chemistry as a vital raw material in South Korea's industries.

Hyosung Chemical's website redesign transcends the company's history, reflects Korea's past and future, and effectively communicates the role of chemical materials in everyday life and the value of the brand.

Hyosung Heavy Industries | Redefining the Image of Heavy Industry

[Go to Website] https://www.hyosungheavyindustries.com/en

The new Hyosung Heavy Industries website maintains HYOSUNG’s overall tone and manner while powerfully presenting the essence of the company's business. On the main page, the main slogan, "Total Energy Solution Leader for Tomorrow" appears in large typography. Clicking on "TOMORROW" near the center of the slogan changes it to a future-looking slogan of "New Energy Creator for the Future," dynamically defining the present and future identities with a strong and simple slogan.

The minimalistic and compact design of the Hyosung Heavy Industries website transforms the traditional conservative image into a future-oriented image of a 'New Energy Creator'. The website navigation allows for easy exploration of Hyosung Heavy Industries' three main solutions along with corporate, brand, and sustainability aspects, with an intuitive structure for efficient user information retrieval.

The content under each category is filled with clear explanations to facilitate the understanding of Hyosung Heavy Industries' products and solutions, with the website's font consisting of easily readable typography. The redesigned website highlights the company's sustainability initiatives, including efforts to reduce greenhouse gas emissions, develop environmentally friendly technologies, and enhance stakeholder trust, with content that encapsulates these efforts. Individual sections also provide insights into how Hyosung Heavy Industries is playing a leading role in clean energy and digital technology.

Conveying Sincerity: Connecting with Customers’ Hearts

The websites launched by HYOSUNG and its affiliates have undergone significant changes focusing on strategic branding, user experience, and technical improvements. They have successfully broken away from the typical and conservative image, and followed trends to create a professional image. HYOSUNG’s strategy to re-establish the brand image as a "group of young professionals" has been effectively implemented.

Focusing on Gen Z and young job seekers, the company's target demographic, the website redesign emphasizes the individuality of each affiliate within the group identity, highlighting HYOSUNG’s strengths in technology and sustainability. It also emphasizes an innovative and value-driven corporate image.

The website redesign of HYOSUNG and its affiliates reinforces their promise and expresses its determination to consolidate its position as a global leader. HYOSUNG will continue its efforts to be a responsible company that innovatively improves people's lives and conveys sincerity, connecting with customers’ hearts.