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Brand Overview

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Brand Overview

Brand Essence

The essence of our brand is to create customer-oriented innovation and experience, ultimately set customer immersion as our foundation, and quickly bring tomorrow to today.
We must move as intelligently as we can to meet customer needs as well as collect necessary things and transform into a company that makes continuous attempts. Also, we must grant speed, efficiency, and dexterity based on customer needs to the inflexible organization to bring in internal and external cooperation and leadership.

Brand Overview
Agile Promise Hyosung promises tomorrow first
  • Core Attitude

    “Everyone talks about customers, but there is no substantial result. Now we must prepare for new and visible innovation through customer-obsessed management”

  • Customer Needs

    “The necessary innovation faithful to customer needs must be implemented at the right time as soon as possible”

  • The Company's Role

    “A company that stands at the forefront of making the future into today’s reality as the ‘practitioner of innovation’ as well as preparing for that future”

  • Brand Mission

    “A company that realizes and fulfills the promise of innovation to customers faster than anybody else”

  • Brand Vision

    “Allowing the people to be the first ones to enjoy the most ideal future”

Brand Overview

  • BRAND CONCEPT

    Agile Promise

  • BRAND MISSION

    Be the First to Practice the Innovation & Sustainable Future for Customer

  • BRAND VISION

    Global No.1 Innovation Solution Provider to Lead Transition

  • CORE VALUE

    Global Excellence Global Excellence for Customers Agile changes to deliver the best value to customers
    • Innovation starts with the voice of customers, not from procedures or formality. Because we believe the best value comes from the appreciation of our customers, we focus on closely communicating and cooperating with them to be the first ones to fulfill the change that can satisfy our customers and make the best moves to keep our promise.
    Accountability Responsibility for the Future Utilizing the business's impact on customers and society
    • As members of a society that urgently requires not only growth but also realistic needs to fulfill a sustainable future, we, as a company, understand that all our activities may affect the very existence of the environment and future generations. Based on the sense of accountability that takes into account the technology’s influence on our days to come, we will contribute to delivering a more sustainable future.
    Innovation Striving for Innovations Courage to pursue the challenge of innovation
    • The innovation and change that transform the world are not made in a single day. All the things we go through become the foundation for the innovation of tomorrow. Hyosung will never be afraid of accepting new technologies, services, processes, and cultures that will benefit our customers and taking on challenges that require courage to fulfill innovations for our customers and bring changes that will create a better future.
    Integrity Trust for Synergy Communication and growth through a flexible team culture
    • We believe the best innovation comes from systematized synergy created from the unity of motivated individuals. We will work together to create even bigger values by establishing a more flexible organization so that all our stakeholders, including internal departments, can come up with a more efficient synergy. We will lavish our support and provision of resources for cooperation inside and outside of our company.

  • BRAND SLOGAN

    Promising the Future Today

    Hyosung promises tomorrow first.

We all dream of tomorrow.
Hyosung also dreams of the future for all generations who will live today and tomorrow, as well as for our customers. Until now, tomorrow has always meant a better day than today for us. But for future generations, tomorrow is under threat, such as the environmental concerns and various problems. Hyosung is committed to preserving the potential of the earth with passion,
developing new materials and technologies for it,
enhancing the cleanliness of energy, and constructing infrastructure and ecosystems to maintain it,
so that tomorrow can always mean "a better day.” Hyosung is developing technology and testing possibilities today
for a tomorrow that every generation can enjoy. We are dedicated to ensuring that
the future of all humanity comes sooner and shines brighter.
Promising the Future Today