ESG Brand Identity

The values of the efforts of employees and stakeholders in the supply chain for the development of four ESG categories were defined by keywords. Hyosung's efforts to consider the socially underprivileged are included here. It should be the basic value embedded in existing values.

• Circular Economy Setting the target to create a circular economy that requires collaboration with all stakeholders in the supply chain, from end-users to raw material suppliers

  Team Up (for circular economy)

• Net-zero Achieving innovation in carbon neutrality that involves meticulous observation and continuous improvement across all aspects of production and consumption ranging from resource-saving to energy efficiency improvement at large

  Act Together (Net-Zero)

• New Energy Requiring a diligent DNA of Hyosung that tirelessly endeavors to replace fossil energy with hydrogen and renewable energy, which cannot be achieved simultaneously

  Best Efforts (to realize the next renewable energy)

• Energy Redesign Smart energy networks should be established, and the energy system should be redesigned across resource reduction, product materials, and component operation systems. Design Smart (to reduce waste & risks)

• Brand Mission Ceaseless innovation and efforts to adapt to every generation’s (sustainable) future based on Hyosung's technological DNA

• Brand Vision A company suggesting innovation and solutions for a better future for every generation

• Brand Essensce Reply to Every Generation's Future

• Core Identity Team Up (Circular economy and concern for the socially disadvantaged) Act Together(Net-Zero) Best Efforts(Hydrogen and renewable energy) Design Smart(energy and resource reduction, efficiency)span>

• Brand Name RE:GEN

• Brand Slogan Reply to Every Generation’s Future

• Brand as Product

  Plastic regeneration that enables the circular economy Bio-based raw materials and biodegradable materials that contribute to the environment Materials, solutions, and distribution services that accelerate the commercialization of hydrogen and renewable energy Product design that considers the socially vulnerable

• Brand as Organization

  A leader in achieving a plastic circular economy focusing on materials and ecosystem A leader in developing and adopting eco-friendly plastic technologies and products A company Sparing no effort in developing technology for hydrogen and renewable energy A company that incorporates the needs of the socially disadvantaged into product and solution designs

• Brand Value Proposition

  Creating a virtuous cycle for the plastic ecosystem to enhance the inherent functions of plastics while minimizing their disposal Relentless efforts to research, development, and commercialization of products that contribute to sustainability, including bio-based raw materials and biodegradable materials Energy sources that advance carbon neutrality (e.g. hydrogen, renewable energy) Products and practices that contribute to the carbon neutrality of processes through energy-saving A leader in design and employment for the socially disadvantaged

• Brand-Customer Relationship

  To Media: A solution provider with the ability to restore the intended value of plastic in the beginning To the Public: The company that addresses environmental issues and gives hope To Investors: The company worth being on the list for value investment for its sustainability and stability For employees: A 'growing company' where employees can participate in change, want to stay for a long time, and have enough pride to recommend it to their friends.