Hyosung will meet Gen Z through its ESG brand RE:GEN at “Let’s Rock Festival”, a largest downtown music festival.

□ Showcasing the collaboration between Hyosung’s “RE:GEN” and HARLIE K 

Hyosung said on August 29 that it would introduce its ESG brand RE:GEN at “Let’s Rock Festival” held at Nanji Hangang Park, Seoul on September 2 and 3. 

RE:GEN (Reply To Every Generation’s Future) is Hyosung’s ESG brand aspiring to accomplish eco-friendly technological innovation to remake the Earth for all generations of people. 

At said campaign jointly held by Hyosung and eco-friendly brand HARLIE K, Hyosung will display and sell collaborative products such as Mare Bag, Dadam Tote Bag, etc. made of eco-friendly materials. 

The Company also plans to hold eco-friendly events such as collection of waste PET bottles, roulette, photo zone, etc. for visitors.

□ Using the RE:GEN ALLIANCE in full swing 

Hyosung has established “RE:GEN ALLIANCE,” a council body working with 16 small-sized eco-friendly businesses including HARLIE K, LAR, and 119 REO to let the value of RE:GEN be known and build a sustainable future. 

The Company plans to achieve the goal of carbon neutrality together with said businesses and promote various ESG campaigns with a view to realizing changes in society and fostering a culture of transparent management. 

It is noteworthy that HARLIE K plans to open a pop-up store in Understand Ave., an ESG culture-related space in Seoul Forest in Seongdong-gu, Seoul for a month from September 4.

 “We at Hyosung and HARLIE K are taking part in the festival to build consensus on a sustainable future through the participation of Gen Z. We will continue to work with small-sized eco-friendly businesses, looking for diverse possibilities,” a Hyosung official said.