When people think of a company or brand, certain images or associations often come to mind. Communicating these core values, philosophies, and company culture to customers is referred to as "brand identity" (BI). In 2023, Hyosung GoodSprings launched a brand revisioning initiative to redefine its BI. This decision was driven by internal feedback emphasizing the need for a cohesive identity that extends beyond just the pump solutions business. The result was the creation of a unique, differentiated value and a clear vision for the future. The newly introduced slogan, Good Flow-care Partner, reflects the essence of Hyosung GoodSprings’ DNA and their vision for the future. 

Good: An Innovative Company Protecting Daily Life and Benefiting the Environment 

Typically, when people think of pumps, they often associate them with power plants or the oil refining industry. However, pumps are present in everyday life—they are responsible for water pressure in kitchens and bathrooms, drainage in underground parking lots, and cooling systems in IT company data centers. In this way, pumps play a crucial role in various aspects of daily life. Hyosung GoodSprings provides solutions that integrate pumps across these diverse environments, acting as a protector of everyday life. 

Thus, the "Good" in Good Flow-care Partner is not just a simple adjective. It not only evokes the brand name, GoodSprings, but also symbolizes the company's persona of being beneficial, healthy, and kind—qualities that Hyosung GoodSprings strives for. 

Hyosung GoodSprings is committed to developing sustainable innovation to help preserve our environment and communities in the face of climate change. Additionally, the company aims to build long-lasting relationships with their customers through rapid, tailored designs and systematic care. 

Flow-care: A Company that Handles a Wide Range of Fluids 

Hyosung GoodSprings has firmly established itself as a leader in the domestic pump industry. With the brand revisioning, the company sought to expand its recognition beyond the physical product of "pumps" by focusing on the concept of "Flow"—encompassing the various fluids handled by clients, such as oil, gas, and water. 

In the pump industry, the term Flow Control is typically used to define business operations. However, Hyosung GoodSprings redefined this concept as Flow Care, stating its willingness to deliver a solution that emphasizes the mutual relationship between the company and its customers. The goal is to manage the flow of fluids and customer needs with meticulous care from start to finish. 

Through this approach, Hyosung GoodSprings offers a ‘Flow Care Solution', a comprehensive system integrates technology and service, going beyond traditional ‘Pump Solutions.’ In addition to pumps for power and oil refining plants, Hyosung GoddSprings’ fluid-related technologies actively serve industrial and residential environments, covering sustainable solutions such as hydrogen and small-scale inline pump technology, as well as additive manufacturing (AM) technologies. Hyosung GoodSprings, which initially built its technical expertise through a joint venture with Ebara, is now poised for another leap forward in the global market. 

The company's mission, "We Care and Influence Every Flow, Always by Your Side," embodies this vision. As the ultimate care partner, Hyosung GoodSprings is committed to standing alongside customers and society, leading every flow with care and expertise. 

Partner: A Premier Global Partner for Win-win Growth 

Hyosung GoodSprings has also redefined its approach to partnerships. A partner is not just a collaborator but someone who shares the same goals and creates innovative flows together. Hyosung GoodSprings aims to establish itself as a reliable, mutually beneficial partner that proposes future visions and shares societal and environmental values. 

At the core of this partnership is the customer. Hyosung GoodSprings promises to provide the most suitable pumps for the fluids their clients handle, offering responsible technical support and maintenance. Also, the company actively listens to the voices of both customers and the field, ensuring full care throughout their partnership. 

In addition, Hyosung GoodSprings is building a sustainable future through high-efficiency energy technologies and sustainable innovations. The company recognizes the impact the pump business has on the environment and society and is committed to developing sustainable products and maintaining an ongoing ESG management approach. Hyosung GoodSprings also fosters communication among its employees, promoting their growth and happiness within the company. The company will focus on creating an organizational culture that encourages challenges rather than one solely based on performance metrics. 

By caring for various fluids, customers, and the environment, Hyosung GoodSprings is set to become a leader in bringing about positive changes in our lives. The company continues to transcend its role as a product supplier, striving to create a better future through sustainable technologies and reliable solutions. As they prepare to shine on the global stage as a Good Flow-care Partner, we look forward to Hyosung Goodsprings' bright future.