In the heart of Yeongdeungpo, Seoul, the OOPSeoul 2023 visual arts festival took place in a special space where culture and art merged, transforming it into a space that combined futuristic vision with contemporary artistry. Hyosung Advanced Materials made an unexpected appearance as an exhibitor at the colorful visual arts festival. From September 15 to 17, Hyosung Advanced Materials presented an exhibition that combined technology and the infinite realm of artistic creativity at Provoke Seoul, a space full of creative potential.

Sparks fly when material technology and artistic creativity meet, and Hyosung Advanced Materials presented evidence of this fusion at OOPSeoul 2023. The festival, which combined online and offline activities and was built around an exhibition and showroom, became a canvas for Hyosung Advanced Materials' story, centered on its ESG brand message, RE:GEN. More than just an exhibition, the event was an immersive experience in Hyosung Advanced Materials' "Future Space" concept, consisting of six areas that showcased the infinite possibilities when materials technology embraces the creative spirit.

Provoke Seoul, a trendy exhibition space in a converted 1936 flour mill, served as the backdrop for Hyosung Advanced Materials' story. Visitors were greeted by an LED screen telling the story of the magic of different materials. Inside, colorful seat belts made from Hyosung Advanced Materials' world-renowned high-strength polyester, YAM, were the first to catch the eye. Selected by the South Korean government as a world-class product, the material symbolizes Hyosung Advanced Materials' leadership in the global seat belt material market.

Past the fluttering belts, visitors encounter a procession of subtle lanterns made of Hyosung Advanced Materials' airbag fabric, designed to withstand explosive expansion and high temperatures - a symbolic demonstration of the company's global dominance following its acquisition of GST, the world's largest airbag fabric manufacturer.

Next, you'll see another of Hyosung's flagship products - tire cord. An essential material for the safety and durability of tires, tire cord is made from special polyester yarn, and Hyosung holds the number one market share in the world, proving the universality and reliability of the material.

This is where aramid fiber comes in, known for its superior strength and non-flammability. Primarily used in protective equipment such as firefighting suits and military helmets, aramid fiber was displayed in overalls and flight jackets, demonstrating the versatility of the strong and lightweight material. 

Hyosung Advanced Materials also displayed products in collaboration with RE:GEN Alliance's upcycling brand '119REO': products made from retired firefighting suits, symbolizing how life-saving equipment can be recycled and telling a beautiful story about the products, with part of the proceeds going to support firefighters fighting cancer. 

In the last corner, we were able to see a variety of products made of Hyosung Advanced Materials' carbon fiber "Tansome", including bicycles, tennis rackets and golf clubs, and were invited to compare weight and strength by displaying a block made of Tansome and a block made of steel. The Tansome block was easy to lift, but the steel block was heavy enough to make us shake our heads. Tamsome, which is more than five times stronger than steel but much lighter, demonstrated the potential of carbon fiber materials in various fields such as aerospace and special tankers.

Throughout the festival, Hyosung Advanced Materials provided RE:GEN message tattoo stickers as souvenirs and opened the RE:GEN Alliance pop-up store to engage visitors in an experiential festival rather than just an exhibition. The Hyosung booth became a focal point for Hyosung's message, especially for Gen Z visitors, and demonstrated the company's commitment to integrating its ESG management efforts for society, the environment and future generations into its core technologies. The young and energetic audience resonated with Hyosung's message of "FUN & HIP".

Hyosung's story as a forward-thinking company committed to dialogue with new generations, revitalizing lives through technological innovation, and continuing this dialogue through various pioneering initiatives resonated at OOPSeoul 2023.