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Hyosung will participate in the ‘Denim Première Vision’ exhibition to be held in Barcelona, Spain from 18th to 19th of this month to introduce the newly launched spandex brand for denim ‘creora® Fit²’.
‘Denim Première Vision’ is the international exhibition specialized in denim participated by about 100 companies worldwide and visited by about 60 countries, and this exhibition introduces the newest materials and trends.
‘creora® Fit²’ is a spandex brand which provides flexibility for both the longitudinal (vertical) and latitudinal (horizontal) directions of denim. Ordinary stretch denim is flexible only in the latitudinal direction, and has the problem of being distorted if ordinary spandex is used to give flexibility in the longitudinal direction. However, ‘creora® Fit²’ solved this problem through creora's differentiated yarn and its own technology. This two-way flexible denim is expected to contribute to the recent trend athleisure (easily enjoyable sports without the boundary between athletics and leisure) heat while satisfying needs of those consumers who pursue both style and comfort.
Mr. Cho Hyun-joon Head of the Fiber PG (president) said, “We will develop the ‘creora® Fit²’-applied denim products with many more fashion brands to meet the needs of customers who seek both practicality and style.”
Hyosung has given efforts to apply ‘creora® Fit²’ together with the domestic denim fabric company Jeonbang Co. and the global denim fabric company SOORTY.
In Korea, Jeonbang Co. succeeded in commercialization with the denim-specialized brand ‘Buckaroo’ and, overseas, active consultations with global brands are under progress in collaboration with SOORTY. Mr. Seo Kuk-bae Sales Team Leader of Jeonbang Co. showed expectation saying “the creora® Fit²-applied denim will be a new trend and new profit creation factor”, and Mr. Levent Korkmazer SOORTY's R&D manager said, “We are able to make two-way stretch denim thanks to the creora® Fit² technology”.
On the other hand, participating in the Denim Expo held in Bangladesh from the past 11th to 12th, Hyosung is widely promoting creora® Fit² to the denim market of the whole world. The Bangladesh Denim Expo was held in the Bashundhara Convention City, Bangladesh, and a total of 41 companies from such various countries as Bangladesh, Pakistan, Turkey and India made booths to participate in this denim exhibition.
