Hyosung strengthens customer marketing with visiting service, ‘Creora Workshop’.

Hyosung is expanding its world market control over creora®, world’s No.1 spandex brand, through creora® workshop which directly visits Global client companies to introduce the newest fashion trend.

Hyosung’s exclusive customer visiting service, creora® workshop, will be held from April 13^th to 24^th in the 3 countries of China, Hong Kong and Taiwan for such main customers as Victoria’s Secret and Pacific.

‘creora® workshop’ is Hyosung’s tailor-made counselling activity which provides customer-fitting trend information and suggests development of new creora-used fabric to Global customers, and this is the 6^th event since 2010. Through this, Hyosung is raising the brand loyalty while expanding further its relationship with customers, to pursue win-win management for co-growth of customers and Hyosung.

This workshop will invite Louisa Smith who was the senior editor of the international fashion magazine, ‘Inside Fashion’, and is now a columnist of ‘Textile Insight’.

In the workshop, fashion trend information will be provided through fabric and complete products developed by using creora and Hyosung’s differentiated nylon/polyester, and Hyosung’s customers can obtain ideas for new products by understanding the fashion market trends over the whole world and new requirements from consumers.

Hyosung’s Head of Textile PG Cho Hyun-joon (President) said, “‘creora® workshop’ is the result of reflecting Hyosung’s customer satisfaction philosophy to provide the total solution from the yarn to the development idea of clothes, the final product,” and “as client’s success in markets using creora is at once related to Hyosung’s Global sales expansion, we will keep continuously expanding the tailor-made service strategy customers want.”

After Asia, Hyosung will also hold the ‘creora® workshop’ for main customers of Europe and America this year.