.jpg)
Hyosung seeks to expand the domestic and overseas functional textile markets for outdoor use through collaboration with BLACK YAK. Hyosung announced on the 30th that the company signed the MOU with BLACK YAK for development of new products and joint marketing on the 29th at the BLACK YAK head office located at Yangjae-dong, Seoul.
Hyosung will actively support BLACK YAK's development and promotion of new products through this MOU. Hyosung's plan is to cooperate actively so that Hyosung's functional textile optimized for the ‘athleisure’ trend leading the recent fashion market can be applied to new goods of BLACK YAK and to finally lead the domestic and overseas functional textile markets for outdoor use.
Hyosung's Head of Tetile PG Cho Hyun-joon said, “Hyosung's textile technology and BLACK YAK's brand power are anticipated to get synergy when added,” and “we will widen further our ground as a premium textile maker through strengthening partnership with client companies and endless development of technologies.”
BLACK YAK is a company representing Korean outdoor market. BLACK YAK chose Hyosung as the partner to raise its market share not only domestically but also globally and determined to expand application of Hyosung's cutting-edge functional textile to all products.
Hyosung's representative functional textiles include freshgear and aerowarm both of which are polyester and creora® Fresh which is spandex. Freshgear and creora® Fresh remove effectively the reasons causing smell of sweat and give comfortable sense of wearing.
Aerowarm improves warmth retaining but is also light as it can contain air, and it is suitable for outdoor activities in winter as it absorbs sweat and dries quickly. Hyosung's functional textile is receiving huge positive responses from customers because it is suitable for the taste of highly active consumers.
Hyosung and BLACK YAK will make joint marketing from 2017 when new products will be released, and they are anticipated to make synergy by maximizing advantages of each company.
