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Hyosung creora® cerebrates its 25th anniversary by initiating a stronger attack to the European market by joining force with French entity, Sofileta,
From July 8th to 10th, Hyosung Creora® displayed its new products, jointly developed with Sofileta, a well recognized French textile supplier, during Interfilière Paris 2017, the world’s largest langeire and swim wear convention. This new product maximizes the deodorizing advantages provided by creora® Fresh, and drew the attention of the S/S season European market.
Operating from Lyon, France, Sofileta is a global textile supplier, specialized in textile and dying. Hyosung entered this partnership as a strategic move to get closer to the customers in France and the European market.
Ria Stern, Hyosung’s global marketing director quoted “Hyosung has been in close cooperation with Sofileta from the birth of creora®, and will continue this partnership in the future to actively respond to the rapidly changing fashion industry.”
Hyosung displayed functional spandex products from creora® Fresh, creora® highclo™, creora® eco-soft, creora® Color+ throughout the exhibition. Under the catch phrase of “Stay fresh all day long,” creora® Fresh chemically neutralizes substances generating sweat and foot odor, and is applied to underwears and active wears.
creora® highclo™, mainly applied to swim wear, was developed to reduce damage to clothing induced by chloride, under the slogan of “From athletic swimwear to fashion swimwear.”
creora® Color+ and creora® eco-soft are functional products enriching the clear color of the textile during dying, and providing a softer touch of textile, respectively.
On July 8th, the opening night of the convention, Hyosung invited over 150 customers and partners and held a special reception celebrating the 25th anniversary of Creora®. During this reception held as a cocktail party, Hyosung honored loyal customers with plaques, and held gift lottery. Hyosung expressed its appreciation to each and every customer and partner which had helped creora® achieve the 25 year milestone. Hyosung promoted creora® through other small events including, fortune cookie events and handing out stockings and socks made from creora® Fresh.
As the largest swimwear exhibition in the world, Interfilière hosts over 30,000 spectators and 650 companies every year.
