Hyosung, expands Turkey spandex facility to expand supply for the ‘creora®’ market in Europe and Middle East

Hyosung expands the spandex plant in Turkey and seeks to raise market share in Europe and Middle East. Hyosung invested 27 million dollars (about 30 billion won) for expansion and began in September the facility expansion project of the spandex plant in Istanbul, Turkey by 5 thousand ton.

Hyosung’s facility expansion project will be completed within the first half of the next year and the yearly production of Turkey spandex will be raised up to 25 thousand ton. As construction of the new spandex plant in Quzhou, China will also be completed in the 16 thousand ton yearly production size in the first half of 2017, Hyosung’s global production of spandex will grow to a total of 2 hundred 21 thousand ton.

This facility expansion by Hyosung at the Turkey spandex plant aims not only to provide stable supply to the consistently growing Turkish market but also to raise the market share of the ‘creora®’ brand in Europe and Middle East.

Hyosung completed construction of the spandex plant in Çerkezköy of the Tekirdağ Province which is 100 km away from Ankara the capital city of Turkey in 2009 and has since invaded the premium markets of Europe and Middle East at the same time. Recently, the demand of spandex, high value-added textile, has been rapidly growing in Europe and Middle East and the existing production lines alone were considered not to be able to respond to this. That is why Hyosung quickly determined to expand the Turkey spandex plant facility and began to construct the new facility in the 87 thousand ㎡(about 26 thousand pyung) size within the land of the existing plant.

Head of the Textile PG Cho Hyun-joon said, “To defend the world No.1 position, we need a preemptive response to the explosively growing demand for spandex as in the European and Middle East markets, and this facility expansion was determined for that purpose,” and “while increasing spandex supply for customer satisfaction, we won’t be negligent at development of optimized goods for customer requirements.”

This facility expansion is expected to raise the market share of the world No.1 spandex brand of Hyosung, ‘creora®’, to at least 31%. This means that one of three flexibility clothes worn by the 7.4 billion population of the world uses ‘creora®’. Spandex is widely used not only for the general and functional clothes such as underwear, swimsuit, jeans and sportswear but also for diapers and industrial gloves, and recently even for traditional clothes including hijab (Islamic traditional clothes).

After developing spandex successfully in its independent technology in 1992 for the first time as a Korean company, Hyosung has invaded the global market with the ‘creora®’ brand at the head, and has been maintaining the No.1 market share position in the world. Having built the global production system not only in Korea and China but also over the world including Turkey, Vietnam and Brazil, Hyosung is making much profit through exporting products directly from those places.

Also, Hyosung launched sub-brands for each purpose, for example, ‘creora® Fresh’ a differentiated spandex through deodorizing function, ‘creora® Color+’ and ‘creora® Eco-soft’, which are receiving positive response.

Hyosung participated in the largest lingerie and swimsuit material exhibition the Lyon Mode City & Interfiliere Lyon 2016 held in the past July in Lyon, France to accelerate invading Europe.