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Hyosung visited global client companies in the 3 countries of China, Hong Kong and Taiwan and held the ‘creora® workshop’ in which custom made counselling was given from March 7th to 18th.
The ‘creora workshop’ which has been organized for 7 years since 2010 is the custom-made counselling activity in which Hyosung provides its global client companies the trend information suitable for each customer and suggests development of new creora-applied fabric.
The client companies visited by Hyosung this time were 22 companies in total; 16 fabric and dress making companies including Best Pacific and Derun in China and Newwide and Joytextile in Taiwan, and 6 brand companies including Lining and K-boxing in China, and Vanity Fair and Fruit of the Loom in Hong Kong.
Ms. Louisa Smith, a world-class fashion columnist who was involved in creora workshop organization with Hyosung, suggested to client companies the fashion trends of casual, swimsuit, underwear and active wear to be popular in the spring and summer of 2018. The client companies that attended in the creora workshop gave favorable comments saying that they obtained various ideas for developing new products.
Mr. Cho Hyun-joon Hyosung's Head of the Textile PG (president) said, “We will continuously expand our custom-made service strategy customers want, as market success of client companies made by using creora is directly connected to growth of Hyosung's global sales.”
On the other hand, Hyosung is doing active marketing including Preview in Daegu and creora workshop, and is also spreading the brand image of creora which changed this month.
The new global campaign launched to establish Hyosung's position as a premium spandex brand expressed the flexibility and free movements given by spandex yarn through various movements of human body. Also, the motive of 'water' having infinite possibilities was used to reflect the concept ‘Stretching Beyond’, with the brand will to satisfy even sensibility of consumers over functional differentiability of products.
