Hyosung will participate in the ‘Paris Mode City & Interfiliere Paris’ to be held from the coming 4th to 5th of July in Paris, France, to strengthen its global marketing and promote win-win growth at the same time.
Celebrating the 32nd anniversary this year, this exhibition is the world’s largest lingerie, swimsuit and raw and subsidiary materials exhibition participated by a total of 800+ companies from 40+ nations over the world including 500+ brands and 300+ raw and subsidiary material companies.
For this exhibition, Hyosung has the strategy of presenting various functionally differentiated products to solidify the status of ‘creora®’ as No.1 share product of the spandex world market. Representative products of Hyosung include ‘creora® highclo’ which prevents spandex from being weakened by chloride and so improve durability of swimsuits, ‘creora® color+’ which is dyed at the time of fabric production and so suitable for colorful clothing fabric, and ‘creora® eco-soft’ which can be processed at a low temperature and so is environment-friendly and has soft touch.
In particular, this exhibition will be held under the subject of ‘Sports’. As the recent cross over trend between design and sensibility of lingerie & swimsuit and functionality of sportswear is expanded, Hyosung plans to publicize intensively the creora® yarn which is functionally excellent and sensibly differentiated to satisfy diverse requirements of consumers from the world.
Also, Hyosung will actively support customers’ developing export markets by exhibiting the fabric or clothing products of such worldwide main customers as Pacific, Dejun, and Winnersumbiri, and such domestic customers as Ayoung Hitex, Hyunjin Nit and Bucheon, together with its own products to help customers develop new markets and raise brand awareness.
Head of Textile PG Cho Hyun-joon (president) said, “Hyosung’s creora® was able to accomplish its No.1 position in the world market because client companies purchasing Hyosung’s yarn made efforts together,” and “We will keep raising value of client companies through development of diverse functions, supply of high quality products and customer-oriented marketing.”
Also, Hyosung will exhibit products made of the nylon-material Aqua-X and creora®. As Aqua-X is a cool comfort fabrics together with UV blocking function and suitable as a material for summer when there are frequent outdoor activities, it will draw huge interests of visitors and buyers.
