Hyosung, Participates in ‘INDO INTERTEX 2017’, Largest Fabric Exhibit in Indonesia for the fifth straight year.

2017.04.20



    From April 19th to 22nd, Hyosung participated in the 15th INDO INTERTEX 2017, the largest international textile and garment machineries & accessories exhibition in Indonesia held in Jakarta.

    Over 20,000 participants from the industry is expected to attend INDO INTERTEX, which is sponsored by major governmental authorities including Indonesia’s Ministry of Industry and companies within the fabric, garment and yarn industry. In its fifth straight participation since 2013, Hyosung held the largest exhibition booth among yarn suppliers in the main exhibition hall, Machinery Hall.

    Over 87% of the 250 million population of Indonesia is Muslim, and with the emerging urbanization and middle-class, the consumption trend is escalating than before. More young Indonesians are seeking Muslim sportswear, reflecting the active athleisure trend.

    Hyosung is also implementing market entering strategies by launching new products such as Muslim Sportswear to increase the recognition of its spandex yarn, Creora®.

    As part of these strategies, Hyosung opened a fashion show with several recognized brands including local Muslimwear brand Shasmira, and global denim brand Lee Cooper on April 20th. Muslim Sportswear corresponding to the athleisure trend and Fit2 jeans with great elasticity were introduced. Creora®Fit2 materializes the excellent setting ability of creora® spandex allowing elasticity in horizontal and vertical directions, and is expected to draw the market’s attention by highlighting the consumers body line with its comfortable fit.

    President CHO Hyun-joon quoted “The Indonesian market is the Mecca of Muslimwear, and we will pioneer this market with strong connections with our customers. We will maintain our poll position in the global market by advertising the excellent quality of creora®”.

    Hyosung is planned to participate in Interfiliere Paris in July, Preview In Seoul in September, and Interfiliere Shanghai in October to stamp its position as the World’s No.1 Spandex Supplier.

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