Hyosung Toyota ran its special lounge at the “Seoul Jazz Festival 2012” held at Olympic Park, Seoul, between May 19 and May 20, to exhibit the First Class Limousine Toyota “Sienna,” the Prestige Sedan “Camry” and the “Prius.” The Jazz festival, which celebrates its 6th anniversary this year, featured K-pop Start contestants such as Park Ji-min, Lee Hayi, Lee Michelle and Park Je-hyung in the opening show. Also featured were African-American R&B band Earth, Wind and Fire, who are famous for “Boogie Wonderland” and “September,” and American R&B soul singer Eric Benet and multi-Grammy nominated singer Ledisi.
This event was designed to promote the friendly Toyota brand and served as as opportunity to convey its various excellence images.