Galaxia Electronics Won KRW 8.5 Billion Contract of ‘Azerbaijani Republic SOCAR’ LED Media Facade
On January 10, Galaxia Electronics won the contract to install LED Media Facade on the SOCAR (State Oil Company of Azerbaijan Republic) office building. The contract is worth $7.7 million (KRW 8.5 billion), which is the biggest in the industry. Media Facade is a compound word of ‘media’ and the French word ‘Facade’, which means the center of a building’s exterior. It is a method of lighting that expresses dynamic graphics, texts, images and video by installing LED lighting on the building’s exterior.
In this bid, SOCAR prioritized technology and solution over price. As a result, Galaxia Electronics won this contract, surpassing global LED lighting companies such as Phillips (Netherlands) and City LED (France) in securing the top position on both technology and solution fronts. SOCAR building has 38 floors above ground and 2 underground, while the Media Facade of the Main Tower has its brightness and color of lighting change according to different external environments such as climate, wind and time. The top reflected bright colors of LED lighting were chosen to best suit the image of ‘the country of fire’, while on the Podium Building (the building next to the Main Tower), LEDs are installed on the window for the purposes of displaying advertisements or videos.