Hyosung Blog ‘My Friend, Hyosung’ Won Grand Prize of ‘2012 Korea Blog Award’ in Group Category

On December 18, our corporate blog ‘My Friend, Hyosung (www.hyosungblog.com)’ won the ‘Grand Prize of 2012 Korea Blog Award in Group Category’. The Korea Blog Award is an authoritative award in the field of online blogs, given to outstanding corporate blogs that actively communicate with netizens by the Korea Blog Business Association of the Ministry of Culture, Sports and Tourism since 2009. Over 100 companies and institutions participated in this event, and winners were selected through a second screening process of companies already chosen in a first measurement evaluation screening.

Our company has been operating a corporate blog since May 2010, which is unusual for a B2B business group. We have focused on publicizing the image of ‘a company that is with you in life’ by forming contents of our business and products that can be easily understood at the netizen level. Also, the writing staff and intern reporters of the company introduced the corporate culture with warm and friendly narration. As a result, the number of visitors to the Hyosung blog is continuously growing, exceeding 500 thousand visitors in 2 years of operation. Our company will continue to review and operate various channels of communication with customers such as SNS, and make an effort to be a company that actively communicates with netizens and wins trust.