The Class Hyosung Conducted “Experience The Class Hyosung Promotion”

2012.07.30



    In celebrating the opening of the London Olympic Games and the onset of the summer season, The Class Hyosung conducted “London Olympics Korea Fighting” and “Experience The Class Hyosung Promotion” events. The “London Olympics Korea Fighting” event provided customers with chances to receive health food to ward off the heat and stay healthy, while enjoying watching the Olympic Games. The “Experience The Class Hyosung Promotion” event included presenting a travel bag and T-shirts through lottery to customers visiting the showroom by holding a lottery event to guess how many gold medals Korea can win in London, providing 100 customers purchasing a vehicle during the Experience The Class Hyosung Week (July 13~22) with a chicken soup with ginseng set made by Hotel Shilla based on a first-come-first-served basis, and presenting customers who test-drive a vehicle with a tumbler with an autograph of a professional golfer, together with benefits to buy Puma golf products at a discounted price (golf-related event is limited to some showrooms). In addition, the company implemented a premium sales promotion in July, which started in March, including “24-month no-interest installment program” for customers purchasing a C-Class, E-Class, or GLK-Class model (36 months installment program for customers with the E300 Elegance model), “Perfect Care Program” offering new car compensation and a waiver of obligation benefits when a car accident occurs, and “Slim Start Program” which reduces customers’ financial burden by allowing customers to pay just 99,000 won monthly for the first three months.

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