Hyosung wins the highest award in the corporate brochure section, Spotlight Awards by League of American Communications Professionals
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- Hyosung triumphed over world-class rival companies by claiming the highest award in two categories: ‘Corporate Brochure’ and ‘Most Creative’
- The only Korean company in the top ten, with third place in the total rankings of nearly 1,500 participating companies
Hyosung won the highest award in the brochure section of the Spotlight Awards by League of American Communications Professionals (LACP), the global promotional materials awards.
In this event, many global giants and worldwide brands, such as GE, Intel, Michelin, Bayer, Adidas and Coca Cola, competed against each other. Hyosung’s corporate brochure, under its theme of “Global Excellence,” was praised from the judges for showing “excellence, even among the many competing works, with its original creativity, catchy constitution and persuasive message;” as well as for its being “ world-class promotional material which helps customers get its message easily.” In addition to its triumph in the brochure section, there was also, in recognition of the brochure’s excellent design, a Special Achievement Award given as part of the “Most Creative” category that includes only the best work amongst the entire range of promotional materials.
What’s more, Hyosung’s brochure was ranked third in the Top-100 section, which selects top 100 companies from the participating companies and ranks them based on strict standards. Hyosung was the only Korean company to make the top 10. Other Korean companies in top 100 include Hyundai Motor (20), Hyundai Mobis (43), Korail (70) and Hynix (71).
Established in the
