Hyosung is engaged in positive marketing activities for Aerocool, a leading brand of the Polyester Fiber PU, using Last for One, a world-famous break dancing crew. In June, Last for One carried out splendid performance in uniforms with the name Aerocool, its official sponsor, clearly printed on them at the Tribeca Film Festival held in New York. The dancing crew is expected to go a long way in enhancing the level of recognition of the brand at the Edinburgh Fringe Festival in the U.K. in August.
Last for One wears uniforms made of Aerocool in its appearances at diversified televised events held in Korea, in an effort to enhance the level of brand recognition. The PU also used limousine buses painted with the PR slogan "Wear Aerocool. Last for One does, too." The PU plans to provide positive support for the break dancing crew’s events worldwide,to promote higher recognition of Aerocool.
