Polyester Fiber PU promotes Aerocool at preliminary contest for Asian super models
2007.04.18
Polyester Fiber PU of Hyosung officially promoted its Aerocool brand at a preliminary contest in Korea for the Asian Super Model Contest, held on April 18 at the Textile Center in Samsung-dong. Last year, our company had sponsored a functional swimsuit brand Askin at a final contest for super models in Korea, China and Japan.
At the preliminary contest, a dance performance by a B-boy team "Last for One," also sponsored by our company, was held as part of the company's marketing campaign to increase brand awareness of Aerocool. Throughout the promotion, Polyester Fiber PU's functional textile brand Aerocool l was expected to gain attention from individual customers and build a positive brand image.
