- Boosts brand power through unified BI
Strategy is being put into place to differentiate AEROCOOL and AEROSILVER, Hyosung's distinguished polyester yarn brands, from those of rivals through a new brand identity (BI). Currently, work is underway to reestablish the brands to help them consolidate a brand identity unique to Hyosung and to respond to the market trend as a global brand through the BI strategy. The newly launched BI, which contains the concept "Creative Circle,’is designed to give a sense of unification by filling a mysterious reddish color inside a circle. The Polyester Fiber PU expects the new BI of Hyosung polyester yarns, which have been reborn as a circular object in the form of a neat logo type, will spawn significant synergistic effects in brand marketing.
