- Showcases speciality products, including Creora for low temperature setting, MIPAN colorist
The Textile PG participated in "Preview In Seoul 2006", which was held at COEX from September 6th to 8th, jointly with five client companies, where it showcased Hyosung's various types of functional yarns through a number of feature events.
In particular, the Company unveiled a new brand identity (BI) of AEROCOOL, a representative functional yarn, at the exhibition, drawing positive responses from visitors. AEROCOOL was promoted through a marketing campaign with the slogan "Beyond Sportism", which conceptualizes "Beyond Sports" in a phrase. To this end, the Company invited "Last For One,' a champion team in the world B-Boy competition 2005 in the BI launching ceremony. The group staged an amazing fashion show, drawing enthusiastic responses from audiences.
AEROCOOL is already recognized as one of the best brands in Korea, and is one of the products that are most widely used by name brand sports gear makers. Banking on these achievements, the Textile PG plans to make aggressive forays into overseas markets to enhance its brand values. Furthermore, the PG is taking steps to host a wide variety of events to promote AEROCOOL in different markets, including sports and casual wear markets, beginning in China and Europe. Furthermore, the PG plans to incorporate MIPAN AQUA-F into the AEROCOOL brand, to approach customers with a friendlier name.
Participating in the event jointly with five downstream client companies, the Company opened joint promotional booths with them, and supported the companies in conducting sales and marketing activities there.
