- Enhances brand awareness of yarns in Europe
The Polyester Fiber PU participated in DECOSIT, a renowned interior design exhibition in Belgium, from September 9th to 12th, where it promoted its distinguished yarns for interior design, and offered various business supports as part of its expanding efforts to better serve customers.
The exhibition served as a venue where the Company grasped the current trends in the European market and helped buyers from different countries in making purchase decisions concerning home textiles. Also, Hyosung's participation in the trade fair is all the more significant in that the exhibition is an event most preferred by such buyers as hotels, trains, and vessels.
As the Company participated in the event jointly with customers, and provided them with expenses for interior design of the booths, it boosted clients' loyalty to the company, while improving brand awareness of its yarn brands (such as Firex) among buyers from across Europe.
