Spandex PU Strengthens its Global Marketing Efforts with Creora Workshop

2010.11.24

    The latest trend update and custom-tailored consulting service offered

    Spandex PU gave a creora workshop from November 15th through 24th. Major clients from economies such as China, Hong Kong and Taiwan attended the workshop in which information on the world fashion trends was exchanged

    Spandex PU’s latest workshop drew a particularly enthusiastic response with the crowd as Ms. Louisa Smith, a world-acclaimed quilt artist as well as senior editor for the quilting magazine and a textile trends columnist, visited the clients in person. At the workshop, a trend update was presented on underwear, outdoor gear and swimsuits for Spring/Fall 2012 as part of the marketing campaign for Hyosung’s creora products.

    “This was a great workshop with experts like Ms. Smith visiting us in person and offering customized consulting on the kinds of fabric sought by fashion brands,” said an official from one of the Taiwanese fabric companies attending the workshop. “I’ve earned instructive technical information and now I have some new product ideas,” he said. Spandex PU had also drawn an enthusiastic response earlier this year from clients in Brazil, Turkey, China and Hong Kong who attended a creora workshop. The PU is planning on turning the workshop to be one of its official programs to help its customers increase their product competitiveness and to share the outstanding qualities, uniqueness and strengths of its various spandex products.

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