Packaging PU adopted a brand name for its Aseptic filling system, which will be introduced for the first time. Throughout the brand name, Packaging PU plans to differentiate its competitiveness and build customer loyalty, by increasing an awareness of the Aseptic filling system.
After two months of brand-naming period, Packaging PU decided to adopt the brand 'Asepsys' and designed its brand identity. Based on a shape of a PET bottle featured with a clean blue color, the new brand identity of 'Asepsys' will be showcased as an image of premium drinks via an aseptic filling system. Packaging PU plans to gradually adopt the new brand identity and add 'Asepsys' to labels and boxes after the process of patent filing.
