- Aimed at communicating unified corporate image
Hyosung will start a project to unify corporate identity of subsidiaries, including Star Lease and Chinhung International. The Company decided to take on the project in order to generate a sense of general unity for Hyosung and to communicate a unified corporate image by applying CI to companies that have been newly acquired, including Star Lease and Chinhung, and existing subsidiaries that have been using independent CIs. Hence, the Company plans to establish specific guidelines on the group symbol and logo types and apply the unified CI to all affiliates. Additionally, the integrated CI for affiliates will be applied to name cards, forms, signboards, and other materials.
