Embracing social communication and networking
Hyosung opened its corporate blog, “My Friend, Hyosung (www.hyosungblog.com)” on the 24th to increase its online communication with the Internet- smitten public.
The site includes a variety of sub-sections such as “All That Hyosung,” which introduces the company’s mainstay operations, products, overall brand and eco-conscious operations. Also, “Hyosung In,” summarizes the company’s social engagement initiatives, management and hiring information and lastly “Hyosung +” and “Event”, includes the latest culture and finance/investment issues.
The idea behind opening the blog is to listen to real voices from the field and to build an online communication venue that is as comfortable and open-minded as having a conversation with your own friends. Considering most of our products are intermediate materials and thus it has been difficult for us to convey accurate information about Hyosung for our customers, the blog is keen on increasing direct communication with customers by instilling in them the “Always By Your Side” image of Hyosung.
Celebrating the launching of the blog, the company is hosting events until June 4th via the blog. Those who apply to link their blogs to the Hyosung blog or advertise the opening of our blog on their sites will receive rewards including iPod Nano and coupons for coffee.
