Event showcases planning for full-fledged local marketing
On October 29, Nautilus Hyosung invited clients from some 120 high-profile Russian finance firms and hosted a product presentation session in Moscow, Russia. During the event, seven high-end models geared for the financial sector were on display, amidst the introduction of the company and presentation of local marketing strategies for Russian customers.
The event was attended by the Russian Chamber of Commerce and guests from the Korean Embassy in Russia who delivered a congratulatory speech and was celebrated as the opportunity to cement Korean-Russian relations and exchange in the financial sector.
Since its appointment as the ATM vendor of Sbebank Rossii, Russia’s largest bank, this past August, Hyosung has been planning for its local marketing at full-throttle, taking this presentation as the springboard to launch the program.
