List published in newspaper ad, amid celebration
Hyosung published a list of new hires in a newspaper spread on the 19th, to congratulate the new employees and welcome them to the “family.” As part of the confidence-boosting campaign for the newly anointed, the ad copy read, “Hyosung Congratulates You, the Leaders of the World,” along with the full list of the newly-hired. Adopted by the company in 2007, the ad campaign has been continuing for the past two years with good reviews from both Hyosung employees and the job-seeking young people.
Each of the new hires and their parents will also be given a letter signed by the chairman, a bottle of wine, and a bouquet of flowers to further the celebratory mood.